Corporate Social Responsibility
Nike's corporate social responsibility (CSR) leans more towards the strategic side. Most of Nike's CSR's involve sports in some shape or form.
This is strategic for Nike because the company makes all the clothing and equipment for all of the sports they sponsor. An example would be the Nike Women's Marathon. Since 2002, NIke has been sponsoring the marathon to raise money for cancer research. While Nike may be raising precious money for lifesaving cancer techniques, they are also getting their name out there to the sports world. Win-win for Nike!
This is strategic for Nike because the company makes all the clothing and equipment for all of the sports they sponsor. An example would be the Nike Women's Marathon. Since 2002, NIke has been sponsoring the marathon to raise money for cancer research. While Nike may be raising precious money for lifesaving cancer techniques, they are also getting their name out there to the sports world. Win-win for Nike!