Triple Bottom Line
Companies want to show how serious their CSR is, so what companies have started doing is reflecting a triple-bottom line approach. Triple bottom-line, according to Ghillyer, he states, "For which they provide social and environmental updates alongside their primary bottom-line financial performance." LEGO is deciding to give back to the community by setting up offshore wind farms that will cost them EUR 400 million. LEGO's goal is to build 25 turbines by the end of 2013 and finally start creating power by 2015. They say it will give the company power for the next 25 years and will also supply power to 100,000 other residential homes. If the project is a success, then thousands of people will be effected positively in the near future.