Culture
"Passion for fashion has no borders"
The culture of Inditex is one of being very in tuned with customers. Their creativity, quality design, and quick response to market demands has allowed for their rapid international expansion. 80% of Inditex's employees are women, the average age being 26.
Zara has a unique marketing model in that they utilize zero advertising. Customers know that stores are stocked with new designs twice a week, and that the newest arrivals are on black plastic hangers as opposed to the classic wooden ones.
Zara has a unique marketing model in that they utilize zero advertising. Customers know that stores are stocked with new designs twice a week, and that the newest arrivals are on black plastic hangers as opposed to the classic wooden ones.