Culture of Nike
Nike has a culture of innovation, history, and pride. Nike has nearly 40,000 employees in which Nike believes all contribute to the shaping and stability of the company. Nike strives to create an open and creative culture that will inspire innovation. To achieve this type of culture, Nike focuses on three strategies:
1. First, Nike focuses on fundamentals. Nike's resource center helps employees understand diversity, creativity, and innovation by giving
them tools and exercises.
2. Second, Nike empowers its employees. Nike encourages young employees to share their ideas with leadership.
3. And third, Nike says they, "inspire ideas to ignite innovation" (nikeresponsibility.com). This inspires creative teams to come up with
innovative ideas because they know their management will listen.
1. First, Nike focuses on fundamentals. Nike's resource center helps employees understand diversity, creativity, and innovation by giving
them tools and exercises.
2. Second, Nike empowers its employees. Nike encourages young employees to share their ideas with leadership.
3. And third, Nike says they, "inspire ideas to ignite innovation" (nikeresponsibility.com). This inspires creative teams to come up with
innovative ideas because they know their management will listen.